Undergraduate program in Business is designed to create an agile and powerful entrepreneurs facing the VUCA (Volatile, Uncertain, Complex and Ambiguous) and dynamic business environments. Students will be guided through entrepreneurial journey since year one with excellent  entrepreneurial ecosystem consisting an integrated curriculum, co-curricular activities, business competitions and challenges, business communities, and supported by complete and modern campus facilities.

The curriculum is composed to lay down entrepreneuship foundations by nurturing entrepreneurial intention and characters in the first year. Students are then trained to identify business opportunity and develop successful business ideas in the second year. Third year is focused on building students’ competencies in managing business by coaching them on how to move from business idea to creating,  managing and growing a new venture. Final year is aimed at enriching students with business exposures (local and/or abroad) by following three pillars of business education i.e. globalizing, humanizing and collaborating with industry.

International students exchange, business presentation, internship, thematic service learning, and final business project are among activities that are available for students to choose for enrichments. If students decide not to practice entrepreneurship after graduated, then they can opt for corporate entrepreneurship (intra-preneurship) as an alternative concentration in the program.